Tag: Cracker Barrel

Old Timer Will Remain

Sometimes just the threat of a boycott makes a difference.

New Cracker Barrel Logo

Why would you remove the literal cracker barrel from the Cracker Barrel logo?

The logo featured an actual wooden barrel—a nod to the store’s name and its inspiration from old country stores, where barrels of crackers were a common sight. The barrel was a central visual element, reinforcing the brand’s nostalgic, rustic identity.